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A retail display shelf is not just a piece of furniture. It is your selling tool. When the client is sitting in the chair, you have 30–60 minutes to show products. A shelf placed in the right spot makes it easy to take down a shampoo or a styling cream and show it. That can increase your retail sales by up to 40% compared with keeping the products hidden away.
Shelves by the wash area catch the client when she is relaxed. Shelves by the mirror make it easy to demonstrate products during the service. Shelves by the till create impulse buys. Think about the flow in your salon and place the shelves where the client naturally looks.
Products left out in the open sell 3–5 times better than products in cupboards. The client should be able to see the brands, read the labels, and ideally touch the packaging. A good retail display shelf makes the products part of the salon visit instead of an afterthought.
A cheap shelf from a furniture shop might last a year. Then the shelves start to bend under the weight of product bottles. The finish flakes off when you wipe it down with cleaner. The castors seize up or leave scratches on the floor.
Professional salon shelves are built to carry 15–25 kg per shelf. That equals 30–50 product bottles. The shelves are made of hardened steel or solid wood with reinforcements. Cheap shelves use chipboard that gives way after a few months of use at full load.
In a salon, hair colour, bleach, and acetone end up on every surface. Professional shelves have powder coating or specially treated wood that can handle chemicals. Cheap shelves get stains and discolouration that look unprofessional to the client. You end up having to buy a new shelf every other year instead of investing once.
Shelves on castors need to be moved daily without damaging your floor. Professional castors have rubber coating and precision ball bearings. They roll quietly and lock securely. Cheap castors rattle, leave marks on the floor, and break when you move shelves filled with products.
We only sell equipment developed for salon use. Not consumer solutions painted black. All our retail display shelves come from makers who supply professional salons across Europe. That means designs that last 10+ years and constructions tested under real salon conditions.
You get free delivery on all orders. Our team knows the difference between a shelf for a wash area and a shelf for reception. Call or write if you are unsure about measurements, placement, or which model suits your set-up. We help you choose right the first time.
Visit our showroom and see how the shelves look with products on them. Feel the quality of the materials and castors. Get ideas for how other salons have set up their retail areas. Book a time so we can give you a walk-through tailored to your salon’s needs.